Typography as Image

When we learn typography try to explore the signs of Ability to Communicate

Besides the verbal one word we Recognize the intrinsic image component typography , and Identify the Characteristics of form and structure That differentiate each family .

When Designing with typography and we exploit esta component . modify the balance of course , complement Between written word and image

With typography

Typography can behave like an image through the formal attributes that define its graphical personality. Separate the information component of language , the types are discharged from their linguistic function , becoming a visual representation of themselves with a connotative meaning associated .

Each typeface advantage of its formal qualities differently . The way they are combined together , provides a wide range of models of expression, useful for displaying any communication model or business .

Interactive Typography

Choose the ideal font is as important that choose the colors, the images of the format of a graphic work in graphic design.
the choice of a typerface must be based en criteria of a othetic, functional and appropiate to the content and overall purpose of each graphic design.

fonts can express emotions, moods, lifestyles, or products and brands that according to the graphic design elements conuey feeling and very diferent mesages.

The interactive typerface is a modern style of design thet allows human beings to interact with graphic project which generates more altention of what you.

Types Bauhaus

The Bauhaus reflected a functional aesthetics where the straight lines and the most strict geometry were instead. The architecture was characterized by the absence of ornamentation in the designs, even on the walls, as well as the harmony between the function and the artistic and technical means of elaboration. The production of books was monotonous, no designs in this regard were made.  On the other hand, the design of posters, newspapers, and other occasional forms, generates a breakthrough from the experimentation. Black, white and Red were the main colors.  What was significant for the content is highlighted or emphasized. 

In architecture it was characterized by the absence of ornamentation in design, even in the facades as well as the harmony between function and the artistic and technical means of elaboration.In 1925 the style became even more functional and placed greater emphasis on the expression of beauty and desirability of the basic materials without any kind of ornament.

Ukiyo-e

The art of the ukiyo means painting of the floating world. It originated in the metropolis of Edo today's Tokyo during a period in which military power was in the hands of the shoguns, and the country was isolated from the rest of the world.   This art is connected with the pleasures of the theatres, restaurants, tea houses, Geisha and courtesans of the largest city of the time. The origin of the name suggests sadness and life . This pictorial current flourished in a time of peace and prosperity in the 17th century, Some artists made wood prints, which were an economic alternative which provided that somebody had access to these paintings. These works became known as Brocade prints. 



Art Nouveau

Art Nouveau is an international philosophy and style of art, architecture and applied art – especially the decorative arts – that was most popular during 1890–1910. English uses the French name Art Nouveau "new art" ,but the style has many different names in other countries. A reaction to academic art of the 19th century, it was inspired by natural forms and structures, not only in flowers and plants, but also in curved lines. Architects tried to harmonize with the natural environment.

Art Nouveau is considered a "total" art style, embracing architecture, graphic art, interior design, and most of the decorative arts including jewellery, furniture, textiles, household silver and other utensils and lighting, as well as the fine arts. According to the philosophy of the style, art should be a way of life. For many well-off Europeans, it was possible to live in an art nouveau-inspired house with art nouveau furniture, silverware, fabrics, ceramics including tableware, jewellery, cigarette cases, etc. Artists desired to combine the fine arts and applied arts, even for utilitarian objects.